first ever Nationwide Sibling abuse billboard campaign

Video map of our digital billboard locations across the country.

PRESS RELEASE 04/02/2025

First ever national sibling abuse billboard campaign announced

A first-of-its-kind nationwide sibling abuse billboard campaign launches Sunday April 6th, highlighting the #1 form of child abuse, but least reported.

Sibling Abuse Forever Ended (SafeSiblings.org) is putting the phrase “Sibling Abuse?” on over 1,800 digital billboards across 45 states over four Sundays in April.

April is Child Abuse Prevention Month.

“Last summer we put up our first billboard in Southwest Florida,” said co-founder Elizabeth Rosinski.  “When we posted a photo of the billboard on social media, people responded immediately saying, ‘We need this billboard all over the nation.’”

Why the intense response to the simple phrase “Sibling Abuse”?

“For me, hearing these two words together was a seed to begin the healing process,” Elizabeth says.  “I was a healthy athletic 35 year old one day… and all of a sudden I was unable to get out of bed. Reading a single article about sibling abuse clarified what happened to me.” 

Now Elizabeth’s organization hopes to bring that same healing opportunity to potentially millions of others across the country.

It can be difficult for people to comprehend what family members did to them on a daily basis growing up.

“It’s called hidden, forgotten, or invisible abuse,” Elizabeth says, “because it is normalized in the family.  I remember my mom saying ‘your siblings love you so much.’”

According to the latest research by the University of New Hampshire SAARA Initiative, millions of children are currently impacted by sibling aggression and victimization.  An estimated 25 million adults live with varying degrees of the long-term effects of sibling abuse.

Sibling abuse is the #1 form of child abuse, but least reported and least understood by educators, school counselors and others in the child development community.

Elizabeth came from what many would describe as an “A+ family.”  “My older sister was the valedictorian of her private high school, graduated from a top university and later earned an MBA.  My older brother was voted ‘best all around’ of his private high school, and later attended seminary,” she recalls.  “And we went to church every Sunday.”

“Out of 60+ teachers and coaches I knew growing up, no one knew enough to intervene—especially for a ‘good kid’ from such a ‘good family’,” she says. 

Elizabeth stresses that sibling victimization can happen in any family of any race, socio-economic status, or religion.